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| Trust Seal Logo |
The days of hopping in the car and driving
from store to store to find what you want are still here, but they are
receiving serious competition from the online shopping world. Let’s face it,
not everyone wants to battle the crowds at the mall, only to find out that the
style or color they wanted isn’t in stock. Shopping online can take away the
frustration you feel when hitting a bricks and mortar shop, but it’s also not
without its flaws.
One of the main reasons that people refuse to shop online is
because they either don’t trust the store or are concerned that their
information will be sold or stolen.
More and more online businesses are
beginning to realize that in order to pull more customers through their virtual
doors they are going to have to find a way to let everyone know it is safe to
shop at their establishment. One way to
do that is to become ISCOW certified, which helps customers identify that the
web shop they are at is in fact one that can be trusted and has a history of
good customer service and satisfaction.
The International Standard Certification
Web Shop (ISCOW) is an independent organization that certified online
businesses that have proven to abide by all e-commerce regulations in regards
security and customer service. This is not a certification that is given to
just anyone, so when you see the ISCOW trust seal on the pages of a web shop,
you can be sure that they are a company that it is perfectly safe to deal with.
As mentioned earlier, it is not just the customer that benefits from the
certification process, with online businesses also seeing great benefits from
being approved.
The internet is pretty much jam-packed with
business looking to provide products and services, with literally thousands of
different web shops vying for the same dollar. It can be tough for the average
customer to know where to turn, but a business displaying the ISCOW seal can
quickly set themselves apart from the competition and place themselves as a
trusted entity in the industry. That is sure to drive many more people to shop
with them as opposed to the business that does not proudly display the
certification trust seal.
If you are still somewhat confused by what
the ISCOW certification means, try to think of it in terms of a traditional
bricks and mortar store. You generally have no issues with spending your money
at some of the big name chain stores, but that confidence isn’t quite there
when you go to small independent stores. The one thing that can often change
the way you feel about that store is seeing the Better Business Bureau seal
displayed in the window. That is usually more than enough to let you know that
a store can be trusted. The next time you decide to shop online, make sure to
keep an eye out for businesses that display the ISCOW certification seal, as it
ensures you are likely to have a great shopping experience.
