woensdag 17 juli 2013

Great shopping experience

Trust Seal Logo




The days of hopping in the car and driving from store to store to find what you want are still here, but they are receiving serious competition from the online shopping world. Let’s face it, not everyone wants to battle the crowds at the mall, only to find out that the style or color they wanted isn’t in stock. Shopping online can take away the frustration you feel when hitting a bricks and mortar shop, but it’s also not without its flaws. 



One of the main reasons that people refuse to shop online is because they either don’t trust the store or are concerned that their information will be sold or stolen.

More and more online businesses are beginning to realize that in order to pull more customers through their virtual doors they are going to have to find a way to let everyone know it is safe to shop at their establishment.  One way to do that is to become ISCOW certified, which helps customers identify that the web shop they are at is in fact one that can be trusted and has a history of good customer service and satisfaction.

The International Standard Certification Web Shop (ISCOW) is an independent organization that certified online businesses that have proven to abide by all e-commerce regulations in regards security and customer service. This is not a certification that is given to just anyone, so when you see the ISCOW trust seal on the pages of a web shop, you can be sure that they are a company that it is perfectly safe to deal with. As mentioned earlier, it is not just the customer that benefits from the certification process, with online businesses also seeing great benefits from being approved.

The internet is pretty much jam-packed with business looking to provide products and services, with literally thousands of different web shops vying for the same dollar. It can be tough for the average customer to know where to turn, but a business displaying the ISCOW seal can quickly set themselves apart from the competition and place themselves as a trusted entity in the industry. That is sure to drive many more people to shop with them as opposed to the business that does not proudly display the certification trust seal.


If you are still somewhat confused by what the ISCOW certification means, try to think of it in terms of a traditional bricks and mortar store. You generally have no issues with spending your money at some of the big name chain stores, but that confidence isn’t quite there when you go to small independent stores. The one thing that can often change the way you feel about that store is seeing the Better Business Bureau seal displayed in the window. That is usually more than enough to let you know that a store can be trusted. The next time you decide to shop online, make sure to keep an eye out for businesses that display the ISCOW certification seal, as it ensures you are likely to have a great shopping experience.

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